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International Marketing
Unigrana is a company which moves in an international scenario and presents itself as the excellence partner of the modern distribution thanks to its exclusive and widely recognised know-how, to a great flexibility and a unique broad-mindedness.
Unigrana tuned up an international marketing approach based on the elaboration of specific projects tailored for any country.
Many are the reasons which allow Unigrana to develop and supply products and services which always fit any market: the deep collaboration with the international partners, the great care to major changes in the consumers’ behaviours, the consolidation of new food styles and the focus on the distribution needs.

• Parmigiano Reggiano; Grana Padano; Grana Cheeses; Butter
Gastronomy line: a range of Grana cheeses with the best characteristics as far as quality, place of origin and ripening are concerned, created to satisfy any needs and reduce managing cost of the Gastronomy dept. and specialised retail;
• Whole cheeses and pre-cut cheeses in pointed packages of 1,000 g
• Vacuum parts of whole cheese
• Consumer portion packed with a thermo-retractable film
• Self-service line: a whole range of “consumer portion” to satisfy the selection needs of modern distribution and the desired use function (as grated cheese, for meals, as an ingredient or just for a snack).

• Availability of the Unigrana “Mastro Tagliatore” (Cutter Master) for the handling of the cheeses shelf; whole cheese cut and assisted sales.


• Training course for the Gastronomy dpt staff.


• Consumer promotion to increase the fidelity to customer-tailored sales point.

• Packaging development
• Manufacturing and packaging for third parties
• Private label.


• Supplying system tailored for distribution centres and sales point
• Integrated management of order-invoicing cycle
• Order evasion with data electronic transmission (EDI).


• Actions in Re-store
• Animation at the sales point
• Merchandising
• Monitoring and product loading.


 
Unigrana SpA · Gruppo Granterre · via Polonia 30/33 · 41100 Modena · Italia · tel. +39 059 414711 · fax +39 059 414779
PI 02034010369
© Unigrana 2004